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The first spring collection of ASIM JOFA Premium Lawn was launched in March 2010, and has since became a coveted possession in wardrobes of its clients globally. Apart from lawn Asim Jofa, comes up with yearly collections catering to different genres of fabrics from heavily embellished to lightly rendered, giving out classy options to its connoisseurs. ASIM JOFA within a span of a few years has created a niche for himself & the brand is ranked among the best in Pakistan.